With expertise in Oracle CRM and Microsoft CRM across verticals, BWC has a proven track record in delivering cost effective CRM solutions to various clients around the world. We offer a broad range of services, including consulting expertise, which helps our customers to analyse, define and achieve their CRM objectives.
Research shows that lack of adoption is a major cause for CRM implementation failures. Clearly, employees will get more from a user-friendly system than a complex and over-engineered solution.
BWC provides a complete offering of CRM services - starting from consulting right through the implementation and successful adoption of the system by your employees in order to make sure you get the necessary return on your investment.
The BWC CRM Team
BWC has a CRM centralised pool of expertise offering end-to-end CRM services throughout the world. The CRM team is managed and driven by technical and commercial experts with more than 25 years of CRM expertise.
Key Projects Delivered by BWC CRM:
§Consumption planning
§CRM application for a large telecom service provider in the UK
§Call centre application for a business assistance centre
§Efficient workflow process for one of the largest telecommunications companies in the world
§Campaign management for a large financial services company
§Sales & customer support integration at a large independent software vendor
§Criminal records management at a nationwide level
§Call centre application for one of the largest car company’s
CRM: Customer - Relationships - Management
Customers – They are the lifeline to your business. They are costly to acquire, complex to manage, imperative to retain. You build data files, scrutinise and buy survey results and information; you track activity and issue regular sales and invoice reports to study their behaviour.
Relationships – They are the start of that customer journey. Handled carefully, customers will provide returns for years to come. Yet they are so easy to mismanage, especially since the very custodians of those relationships typically spend so much time on the road.
Management – You know that if you want to retain control on customer activity, you really need to manage it. Otherwise it is like a ship without a captain – moving along but with no direction or control. Ideally you want to direct all your resources into that one central focal point – your customers. Your customer service teams, your sales people and your back office support teams all need access to customer data to manage the relationship. So you typically set up your control centre with many disparate systems all trying to process the same customer data. And this is where it could all go so wrong.
Your systems may deliver some aspect of customer management but at what cost? Badly designed customer solutions. Inaccurate data records. Lost communication. You could have a total service failure. Well, it shouldn’t be this way.
At BWC, we understand that customer relationship management (CRM) is a way of life, and that managing such complex relationships requires easy-to-use tools that fit seamlessly into your operation. Whether you are dealing with customer service centres, sales and marketing teams, accounts, invoices, reporting, trading history, emails, customer or projects data. It is all about providing you with a clear customer picture and total control. Which is we have designed BWC CRM to be so clear and simple.
When investing in integrated applications such as CRM, you are leveraging a powerful element across your business. BWC CRM integrates all the customer relationship management and support functions that you may have existing in your business. This effectively means having a full view of your operations, giving you full control while you engage in meaningful interactions with customers, staff and suppliers. BWC CRM provides this rich versatility in applications, enhancing sales and customer support and delivering real value in your day to day operations. From better data sharing among your teams; a cohesive approach to handling and proposing customer solutions, and a visible reduction on costs - whether it is to acquire new customers or retain the ones you already have on your books.
The simplicity and clarity of the BWC CRM mean that you are also able to evaluate your CRM solution in real terms and real time. If it isn’t integrated into your current system, easy to use and with practical and effective back-up and offline or online support, your team will waste time struggling with implementation. Tasks should become simpler, easier, and flow from one department to another.
And because BWC CRM is so well put together, it is easy to customise the different functions to fit your particular way of doing business, providing efficiency in the simplest way possible and at low affordable costs. At the end of the day, it has to work for you. Not make your staff work to understand it and use it.
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